一到夏天就黑化?雪王的皮肤营销有毒吧!
來源:廣告文案圈(ID:copyquan)
——夜的黑
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/4BFKOInRFyMBXIEM2idsqFwqxsDyWM4Mg3gq0qki.png)
再加上它圓潤圓潤的身形
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/MMPGdiYfkBRNBB2GhHNOWl6I2Xgj283v1WHpIwHw.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/LzWeBOlggVlArVgVXNSbXnzQdKe43FE1D2cZ76sc.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/K9NFDhehDerAKrZKUeVJHD3FgrWP2sTZZn1BjODk.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/NhlAK7RBCCzOwfv5T77gLMvI5kRwjxcWPUWdooNJ.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/JRF0v7cvDZapF9kDxaG59wcQWnz81igntsN3qE16.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/5oTng8w7FVRlQZXk07YCdXH6N4ObwyBXIVEKArAX.png)
一年一次,你是會偷懶(創意回收利用)的
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/XB13tVoS4L84jOAP6WiciwhJmE2kFlv4oFNwrnwZ.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/KJLllNzKjjtOLRUGvZHnFgf48QQUeyfXCrLSoBTK.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/xqRWo6u2Yqj40kiQdI79w8o96oCw8w5vJHdhYMT9.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/PCq2qK1joq10gTjfRgrHHIxi4L0AYWICBaPtqttf.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/VoMbJ5nFYkQJ2Ruty69sRY5qWIcFWrD4fY6t7ZRz.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/5LwIGIYjPZJBvsvREcSJpIxZSaisQ9CNY5plF4sp.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/r4cONvLu2mWMFx7bdkjdcs3AvzJbxR8iZW7xpB1F.png)
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不僅誘發大家收集的興趣
還喚醒大家和姐妹一起碰杯的欲望
可以說從logo到頭像乃至包裝
雪王將皮膚分別打造成了
『視覺噱頭』
『季節陪伴』
『細節互動』
成功拿捏了營銷的切口
和撬動大家眼球和興趣的利器
聽說最近還入駐倫敦了
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/1h8T3ZFGT0g8RFYlACtudXhSGqZK7FiQoQWeCGMJ.gif)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/XIjD8fwvXmW5xmlRB9VJVjbSM6UYW0DTgaPhi3V5.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/xaRjza1ihFkCMtQjcKYTJYgP7KbrsTWB19rr5CN2.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/7hnUXHa95DOj3ATiQ0kDNAgpI67hVy6jUZXcTnYy.png)
![](https://cdn.img.foodaily.com/images/articles/2023/07/18/j9XatDdoGJ5jzxwi7Zvbsx4BuxLXllxSkRpF0f9C.png)
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